Job Summary

The Sales Consultant (New Business) is responsible for generating new business revenue for Afrocentric IP (Pty) Ltd by identifying, prospecting, and converting new clients across the company’s solutions portfolio. The role focuses on building a robust sales pipeline, presenting tailored solutions to prospective clients, and achieving agreed new business sales targets in line with company strategy.


Key Responsibilities

📈 New Business Development & Pipeline Management

  • Identify, prospect and qualify new business opportunities across target markets and sectors.
  • Build and maintain a healthy and accurately forecasted sales pipeline using the company CRM.
  • Conduct client needs analysis and present tailored solutions that address client requirements.
  • Drive the full sales cycle from prospecting through to deal closure and client onboarding.

🤝 Client Acquisition & Relationship Building

  • Build strong relationships with new clients to support long-term retention and account growth.
  • Work closely with Pre-Sales and Technical Delivery teams to ensure proposed solutions meet client requirements.
  • Negotiate commercial terms and successfully close new business opportunities within approved pricing and margin guidelines.

📊 Sales Reporting, Forecasting & Administration

  • Maintain accurate and up-to-date records of all sales activities, opportunities and client interactions within the CRM.
  • Prepare regular sales reports and forecasts for management review.
  • Ensure all quotations, contracts and sales documentation are completed accurately and submitted on time.

🌍 Market & Product Knowledge

  • Maintain current knowledge of Afrocentric IP’s products, solutions, pricing and competitive landscape.
  • Attend product training and sales enablement sessions.
  • Provide valuable market intelligence and customer feedback to support business strategy and product development.

Performance Measures (KPIs)

📈 New Business Development (40%)

  • Achieve monthly and quarterly new business revenue targets.
  • Generate 10 or more qualified opportunities per month.
  • Maintain 90% sales pipeline forecast accuracy.

🤝 Client Acquisition (25%)

  • Onboard 3 or more new clients per quarter.
  • Achieve 95% compliance with approved pricing and margin guidelines.
  • Maintain a minimum client satisfaction rating of 4/5 after onboarding.

📊 Sales Reporting & Administration (20%)

  • Maintain 98% CRM data accuracy.
  • Submit 98% of reports and forecasts on time.

📚 Market & Product Knowledge (15%)

  • Complete 100% of required sales and product training.
  • Submit monthly market intelligence reports to management.

Qualifications & Experience

Education & QualificationsExperience
Matric (Grade 12)3–5 years’ experience in New Business Sales
Diploma or Degree in Sales, Marketing, Business Management or related field (Advantageous)IT, Telecommunications or related industry experience
Proven track record of achieving sales targets
Experience using CRM systems to manage sales pipelines

Skills & Knowledge

  • New Business Development
  • Prospecting & Lead Generation
  • Solution Selling
  • Consultative Sales
  • Sales Negotiation
  • Client Relationship Management
  • Pipeline Management
  • CRM Systems
  • MS Office Suite
  • Presentation Skills
  • Commercial Acumen
  • Deal Structuring
  • Sales Forecasting
  • Market Intelligence
  • Communication Skills

Key Competencies

✔ Strong negotiation and closing skills

✔ Excellent communication and presentation skills

✔ Relationship-building ability

✔ Commercial awareness

✔ Self-motivated and target driven

✔ Resilient under pressure

✔ Strong organisational skills

✔ Results-oriented mindset


Key Stakeholders

  • Sales Manager
  • Executive Leadership
  • Prospective Clients
  • New Clients
  • Pre-Sales Team
  • Technical Delivery Teams
  • Marketing Team

General Responsibilities

  • New business development and pipeline management.
  • Client acquisition and relationship building.
  • Sales reporting, forecasting and administration.
  • Market and product knowledge maintenance.

Employment Requirements

Location: Gauteng

Employment Type: Permanent

Travel: Own reliable vehicle and valid driver’s licence required. Extensive travel to client sites is expected.

Remuneration: Market-related basic salary plus commission (commensurate with experience).


Why Join Us?

Join Afrocentric IP and become part of a dynamic team focused on delivering innovative Information Technology, Business Continuity and Information Security solutions. You’ll have the opportunity to grow your career, work with industry-leading technologies, and play a key role in expanding our client base while being rewarded for your success.


Apply for this Position

If you have a passion for sales, enjoy building lasting client relationships, and have a proven ability to deliver results, we’d like to hear from you.

Email your CV to: hr@afrocentricip.com

Or complete the application form below and upload your latest CV.

Apply for this position

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